Top 5 Blogger SEO tips for startups to fight marketing Zombies

To compete with already established companies in the industry, startups have to find a few great website designs and play with some out of the box marketing strategies. This can prove like waging a war against a whole nation of Zombies when you are cash crunched. Using traditional mediums for marketing such as print and television is even more painful if you are searching for cost-effective marketing strategies.

So should a startup dream just succumb to this expensive trend of the industry? No. Fortunately, you do not require any budget and expertise to run a blog, which is one of the most effective marketing tools for a startup to introduce their products to the targeted audience.

Blogging not only helps a startup generate traffic, but also increases interaction with the audience. So let’s have a look at some of the best blogging tips for startups. Here we go:

1.   Plan your stories

         

         

Startups offer a variety of innovative solutions to specific industry types. And your stories on your blog should reflect the same uniqueness and, at the same time, has to be relevant to your business domain. Produce informative stories that people will like to read about. Give them a reason to return to your blog. Make your blog a one-stop window for all the information one can get on particular industry types.

You must consider the following factors before you start running a blog:

Target audience

Challenges and other problems faced by your target audience

Purpose of running your blog

Ideas

Writing style

Updates

Subjects

Content management

2.   Get a perfect resource page

         

Just like a motor bike, your blog runs on two wheels of content and in-depth resources. Resource pages are useful for generating traffic by attracting audience who are particularly interested in strong practical information. Your newsletter or email sign-ups may shoot to an all time high just because of a quality resource page. They can create a buzz around your newly launched products boosting your revenue by manifolds. However, just any resource page will not do the trick. You need to keep in mind a few things to make most of a resource page. Here are they:

Ensure that your resource pages are comprehensive covering detailed information about your company, products, and services.

Make your resource pages engaging by utilizing images, videos, and graphics.

Toss freebies in the air for your audience who would want to know more about your company, products, and services. Lure them for sign-ups with freebies. It works and helps in building a good fan base.

Create some evergreen content that can be used for several years to come. A short lived story may not help in generating long term SEO benefits and traffic. 

         3.   Know competition, know gain

             

             

To have that extra edge over other businesses, you must deliver extra benefits and uniqueness to your clients. Otherwise, why would they choose you? Research competing business blogs are the best ways to attain ability to offer extra benefits.  

SEMRush.com is a great online tool to help you search keywords that are boosting ranking for other websites. BuzzSumo.com helps in searching for most shared articles that are doing the rounds on social media. You can always swear by Google’s Keyword Planner that can help you stand out in no time.

        4.     Think beyond social media

              

All right! Growing interest of businesses in social media promotion is quite like Lindsay Lohan’s fascination for drug rehabs. Instant hits and possibilities of going viral are the two key reasons why almost all the businesses today do not want to think beyond social media when it comes to promoting their products, services, and solutions. This trend has been further hyped by those who have tasted a moderate level of success by using social media platforms for promotion.

However, exploring just one type of a platform for some marketing benefits for a very long time soon turns out to be exploitation. Its crème evaporates with time leaving you with no benefits of social media promotion after some time. So it is important to go beyond just social media to reap long term benefits. Email marketing and guest blogging are two strong marketing tools to reach out to your audience.

        5.     Email marketing

             

While abusing social media for promotions, a lot of businesses tend to underestimate the importance of email marketing completely. Although it is important to be there on social media and build a strong online presence for your company, you should also think about a marketing tool that gives you total control of your reach.

According to a study, email marketing gives one of the highest return on investments (ROIs). For every USD 1, the average ROI is around USD 44.25.